iHeartMedia’s Boston radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Fire Element
Situation:
Fire Element is a retail location specializing in high end gas fire places in wall installations and fire pits. Average cost of a unit is $6,500. The majority of their business has been through contractors but with a very large and beautiful showroom they wanted to increase direct to consumer business.
Objective:
To increase consumer foot traffic into their showroom.
Campaign:
Included Howie Carr endorsements on WRKO in broadcast and streaming for 8 weeks.
Results:
Direct quotes from the client after 6 weeks:
“Not a day goes by that a WRKO listener does not walk through the door. I wish I could take every other penny I have ever spent on advertising back. This is by far the best marketing investment we have ever made.”
This has resulted in a renewal and adding a second endorser with Kim Carrigan.
Unilever’s Caress
Situation:
Drive significant consumer brand awareness, encourage purchase intent and generate national buzz and excitement around the new Caress Fresh Collection.
Campaign:
Illustrate to Unilever how radio would provide unique access, integration and on-site activation as a sponsor of iHeartRadio’s Ultimate Pool Party.
Strategies:
Power of Access
- Sponsorship of iHeartRadio’s Ultimate Pool Party allowed Caress to tap into notable music influencers, huge social buzz, digital extensions and access to one of the most anticipated party events of the year.
- National Social Sweepstakes offering VIP trips
Power of Story Telling
- “National and Local DJ Endorsements” with talent including Mario Lopez & Courtney to creatively promote all promotional activities and highlight the Caress Fresh Collection with Caress Fabulista, Kelly Rowland.
Results:
- 38 % Increase in lift for intent to purchase.
- 17% Increase in Instagram followers (during Ultimate Pool Party)
- 2X Brand Recall
Servizio Business Catering
Situation:
Servizio is an established business caterer in Middlesex County looking to grow their customer base and footprint in a competitive business catering landscape.
Campaign:
Highly Targeted On-Air, Audio Streaming, Digital, Social and Promotional Campaign targeted towards the administrative decision maker in area businesses.
Strategies:
Power of Frequency – You Can’t Want What You Don’t Remember
- High Frequency Spots keeps your message top of mind for when your audience needs to make a decision
Power of Moment – Remind people when it matters most
- Align with key timeframes for your audience when they are primed for a solution to their need – Hungry? Raining? In traffic? Allergies? Ready to party? – we are with consumer throughout their day and can reach them at any or all of these moments
Results:
- 10:1 ROI – Servizio’s highly targeted marketing campaign resulted in a 10:1 ROI within the first 4x weeks of their campaign
- Custom Social Content elevated their FB likes and brand profile
RAM
Situation:
Increase brand awareness and drive sales for RAM here in New England, a robust truck market, and overcome the long time truck competition in this marketplace (Ford, Chevy).
Campaign:
Leverage the New England Country Network (+WGIR) through a multiplatform marketing plan, inclusive of sponsorship, endorsement, and high frequency schedules.
Strategies:
Power of Experiences
- Using the power of the 101.7 the BULL Music Lounge, RAM is able to bring consumers a money can’t buy experience, and attach themselves to a unique asset and capitalize on.
Power of Influence
- Leveraged the influence and trust that Colton Bradford has across WBWL 101.7 the BULL in Boston and the TBU 95.3 Portsmouth to connect with potential RAM drivers.
Power of Frequency
- Nothing wrong with good old high frequency schedules! We used these to back these large title sponsorship entitlements.
Results:
- +18% Sales in 2016
- RAM experienced the lift in brand awareness and sales life in New England that was necessary to continue into 2017!